Research

Publications

Consumer Impatience, Technological Innovation, and Market Structure [Link]
Chaewon Seol, Federico Rossi, Sara Valentini, and Elisa Montaguti
Marketing Science, 2026
Selected for INFORMS Publicity Support
Consumer Protection in the Era of Online Tracking: Suggestions for Improving Legislative Framework [Link]
J. Na, H. Ko, J. Lee, J. Kim, S. Park, E. Cho, Lee, and Chaewon Seol
Policy Research Report, Korea Internet & Security Agency (KISA), 2018

Job Market Paper

Trajectory Matters: Retail Exposure and Zoning Policies in Legal Cannabis Market [Available upon request]
Chaewon Seol, Federico Rossi, and Ting Zhu
Quantifies the causal effect of dispensary exposure on consumption using Transformer-based trajectories and storefront visual metrics, and evaluates zoning policy effectiveness for youth protection.
ISMS Doctoral Dissertation Early Stage Grants, Finalist (2025)

Work in Progress

How Valuable Is My Location Data? Monetization vs Privacy
Chaewon Seol, Federico Rossi, and Ting Zhu
Uses large-scale trajectory and co-visit data to model retail substitution patterns and quantify the incremental value of consumer geolocation information.
Purdue Bilsland Dissertation Fellowship (2026)
A Field Experiment on the Impact of Interactive Signage Exposure on Cannabis Consumption
Chaewon Seol, Federico Rossi, Ting Zhu, and Chris Thompson
Designs a large-scale field experiment using digital billboards to evaluate digital ad effectiveness and optimize ad length and allocation.